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Cookie Notice

Who would have thought a cookie would need a whole notice to itself?

This notice talks about the cookies and similar tracking technologies that we use across the websites we operate and all the services we provide to you.

Last updated: 29 January 2019

What cookies/tracking technologies do we use?

Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if authorized) that enables the site or service provider’s systems to recognize your browser and capture and remember certain information.

Why do we use cookies/tracking technologies?

We use cookies or similar technologies to identify specific machines in order to collect aggregate information on how visitors are experiencing the Website. This information will help to better adapt the Website to suit personal requirements.

There are also cookies set by third parties across our websites and services. Third party cookies enable third party features or functionality to be provided on or through our websites and services, such as advertising, interactive content and analytics. They also enable us to use advertising networks to manage our advertising on other websites.

You can control the use of cookies at browser level. If you choose to disable cookies either at the Website-level (banner) or at the browser-level, it may limit your use of certain features or functions on our website or service.

Third party cookies


ZAP uses Google Analytics to collect anonymous statistics – including the number of visitors to the site, where visitors have come to the site from and the pages they visited – in order to compile reports and to help us improve the site.

Learn more about Google Analytics and privacy. You can selectively disable Google Analytics by installing the opt-out extension provided by Google on your browser. For more information on this or to download the extension please refer to the links below:


This website uses the Google Remarketing Service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page.


ZAP uses cookies to ensure individuals who use this website have the best possible experience. To stop ZAP tracking your website activity see ‘How do I stop all cookies?’ below.


Sumo uses cookies to control many different things in users’ browsers. These cookies control everything from determining if a visitor is opted-out of a certain popup to telling Sumo whether to display a pop-up. Once a user has seen the pop-up, this cookie will expire, and they will not be able to see any further pop-ups.


ZAP may use Hotjar to track our users and the pages they visit using a first-party cookie. Cookies that Hotjar stores on an individual’s browser expire automatically after 365 days. To see which cookies Hotjar installs on your browser, visit the Hotjar Cookies page.  You can stop Hotjar from collecting your data by opting out here.


We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you.


For more information on Intercom’s use of cookies, please visit We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.


For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.


We use Zendesk to provide our ‘Ask us a question’ tool, Zendesk installs one cookie to understand visitor and user preferences, improve user experience and to track and analyze usage, navigational and other statistical information.


We use a third-party cookie from Wistia  to resume video playback, if interrupted. To learn more about the cookies Wistia uses click here.


ZAP uses LinkedIn to advertise our services. Cookies may be used at times to see whether someone who saw an ad later came back to the site and or took action. Similarly, LinkedIn partners may use a cookie to determine whether an ad has been shown and how it performed, or to provide information about how you interact with ads.

View the full LinkedIn cookie policy here. If you don’t want us to use cookies when you visit LinkedIn, you can opt-out of some cookies on your LinkedIn settings page, or by visiting your browser settings. For a full list of LinkedIn cookies and their expiration dates, see here.

How do I stop all cookies?

All modern browsers provide the facility to change your cookie settings. These settings are typically found in the ‘options’ or ‘preferences’ menu of your chosen browser.


Please find below a list of links that will provide help in changing your cookie settings.

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