Marketing data management
With ZAP Data Hub, you can build a marketing data warehouse with no coding. ZAP integrates your marketing data sources – CRM, Marketing Automation, Analytics, even Excel Spreadsheets – into one single, secure data warehouse. And with pre-packaged analytics, you get marketing dashboards out of the box, allowing you to tap into insights quickly.
Customer data management
ZAP Data Hub allows you to integrate marketing data to gain a 360-degree view of your customers. By automating the integration of data from disparate sources such as Marketo, Salesforce, Microsoft Dynamics, Google Analytics or Excel spreadsheets, ZAP creates that 360-degree view with no coding required.
The tool prepares the data for analysis and the pre-packaged analytics give you dashboards for your chosen BI tool (Power BI, Tableau, Qlik, etc.)
ZAP Data Hub
Hybrid Data Collection
Easily-configurable data collection from apps and data sources of any type
Intuitive Data Modeling
Intuitive, metadata-driven process using familiar business terminology and drag-and drop elements
Automated Semantic Layer
Automation turns data management from a technical into a logical, business process
Built quickly and easily via an automated, step-by-step series of user prompts
Automated Data Integration
Turns week-long tasks into app-based taps and clicks
Your BI tool
Automated data management for Power BI, Tableau, Qlik or any self-service BI tool
Built-in Data governance
Automate, control, audit and log all aspects of data governance and security
Data preparation saves time and resource
ZAP Data Hub automatically prepares data, meaning that your marketing teams don’t have to spend hours carrying out unnecessary marketing data preparation. With pre-packaged, automated and easily configurable marketing data management, ZAP Data Hub does the heavy lifting for you.
Data management and governance for actionable insight
Market researchers will most likely be investigating strengths and weaknesses of competitors, as well as the behaviors of their own customers and prospects. They’ll be faced with deriving actionable insight from disparate and siloed data that resides both on-premise and in the cloud. Perhaps cross-referencing all this with archived data sets.
Consequently, market research teams appreciate ZAP Data Hub’s management of data that’s quick, efficient and user-friendly no matter what the type or location.
No one handles more data in the marketing department than the digital team: the PPC (pay-per-click) specialist, the CRO (Conversion Rate Optimization)-focused designer and the SEO (Search Engine Optimization) specialist.
Bypassing the need for data warehouse projects, ZAP Data Hub allows all of them to free up resource, removing technical headaches and the risk of human error whilst integrating all their data into a secure, legislatively-compliant central hub that’s available to all with instant, governed access.