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With ZAP Data Hub, the marketing function becomes truly data-driven. Accurate data drives the delivery of all marketing objectives: setting and achieving KPIs, managing budget, increasing market share in specific sectors, and identifying and targeting entirely new audiences.
A Chief Marketing Officer (CMO) or VP of Marketing will be all too aware of the business benefits that can be derived from customer data management. But all too often the information they need is spread across marketing automation systems such as Marketo, CRM platforms (such as Salesforce.com or Microsoft Dynamics) as well as residing in Excel spreadsheets and in the digital realm within Google Analytics.
The solution? ZAP Data Hub, which automatically connects to, collects and integrates data from all sources, before preparing it for analysis in the organization’s chosen Business Intelligence (BI) suite, be It Tableau, Qlick or Microsoft Power BI.
The CMO’s right-hand woman or man, the Marketing Manager — focused on campaigns and communications for specific products and services, customers and prospects — is most productive when not being side-tracked by manual, technical processes such as preparing and interpreting data for analysis and presentation, either on their own or in tandem with IT consultants.
This is where ZAP comes in, with ZAP Data Hub’s prepackaged, automated and easily-configurable data management shouldering all the Marketing Manager’s ‘heavy lifting’.
Market researchers will most likely be investigating strengths and weaknesses of competitors, as well as the behaviors of their own customers and prospects. They’ll be faced with deriving actionable insight from disparate and siloed data that resides both on-premise and in the cloud. Perhaps cross-referencing all this with archived data sets.
Consequently, market research teams appreciate ZAP Data Hub’s management of data that’s quick, efficient and user-friendly no matter what the type or location.
No one handles more data in the marketing department than the digital team: the PPC (pay-per-click) specialist, the CRO (Conversion Rate Optimization)-focused designer and the SEO (Search Engine Optimization) specialist.
Bypassing the need for data warehouse projects, ZAP Data Hub allows all of them to free up resource, removing technical headaches and the risk of human error whilst integrating all their data into a secure, legislatively-compliant central hub that’s available to all with instant, governed access.
