The business brief
ZAP for Salesforce.com improves the financial and operational performance of businesses using one of the world’s most popular CRM systems by speeding up and simplifying the collection, organization and analysis of CRM and related data.
A data-driven business makes confident decisions quickly, based on truth. ZAP automates the collection and integration of data from SalesForce.com and other applications and data sources, to provide a business-wide view of all performance and activity. The ability to integrate hitherto-inaccessible or siloed data strengthens business decision making, by unlocking previously hidden insight.
Relevant information is delivered, on any device, via personalized dashboards specifically aligned to Salesforce.com roles, be they Sales Representative or VP Sales via Sales Manager, Marketing Manager or CMO. While ZAP’s powerful self-service reporting, visualization and dashboarding capabilities also enable secure data exploration.
Conscious of short- and long-term IT overheads, ZAP has been specifically designed to be rapid to deploy and simple to administer. TCO is reduced, ROI is increased and business insight is delivered immediately thanks to pre-packaged components, automation and ‘out-of-the-box’ capabilities which reduce setup and maintenance costs.
ZAP has pre-packaged data models for both Sales- (covering opportunities, orders and invoices) and Marketing-focused (campaigns and leads) Salesforce.com teams. Both can be set up and and live within a matter of days. Data extraction includes all metadata required for captions, keys and relationships. And operational reporting is enhanced with friendly datawarehouse schema. The analytics provision within ZAP measures activity, performance and forecasts with pre-set, best-practice calculations, and out-of-the-box dashboards that align exactly with SalesForce.com roles and functions.
Security and data governance are integral to ZAP for Salesforce.com, with dashboard-based and dashboard-integrated permission setting, access regulation, usage monitoring and auditing.