Pre-built Power BI and Tableau marketing analytics for integrated Marketing Automation and CRM data
For marketing leaders who need information fast without the IT headache, ZAP Data Hub integrates Marketing Automation and CRM data, and provides instant, easy access to the marketing data analysis you need in Power BI and Tableau with pre-built marketing analytics dashboards.
Instant marketing data analysis with ZAP Data Hub
True sales insight comes from analyzing sales data from multiple systems such as ERP and CRM. But accessing and integrating data from multiple systems can be difficult and time-consuming without the right tools.
Sales leaders can achieve this instantly thanks to ZAP Data Hub’s automated data management and pre-built sales analytics for BI tools like Tableau and Power BI.
ZAP Data Hub is software that automatically accesses, unifies and prepares sales data from ERP, CRM and other sources, then brings the sales data to life in vivid detail via pre-built sales analytics.
All this, out-of-the-box. No need for coding, technical training or key-man dependencies. And with data governance built in.
Pre-built marketing analytics dashboards
ZAP Data Hub’s marketing analytics dashboard provides near real-time insights into data from CRM and Marketing Automation tools, enabling marketing teams to quickly test and adapt their tactics based on marketing KPIs.
The marketing analytics dashboard focuses on lead generation stats against current period as well as cumulatively across digital marketing activities that span multiple channels.
Marketing directors and managers can instantly monitor performance on a continuous basis via key marketing analytics, KPIs, and metrics.
Campaigns can be tracked by source (Identifier – Name) and channels (Google, LinkedIn, etc.), As well as geographical engagement. Marketing funnel and engagement stream movements are monitored. And conversion rates from MQL to SQL and opportunity are measured.
All of which is done across variable timeframes and periods (aggregated and cumulative).
ZAP Data Hub Marketing Analytics Dashboard
ZAP Data Hub comes with pre-packaged analytics. This example is one of our Marketing performance dashboards, displayed in Tableau. It is also available in Power BI and other BI tools.
Benefits of ZAP Data Hub marketing data analysis
Achieve deeper, faster marketing analysis and deliver true cross-functional marketing business intelligence from multiple data sources.
Spend more time analyzing marketing data and less time wrangling it. Marketing data preparation tasks are automated.
Save the time and expense of manual data work. Remove the risk of human error and minimize key-man dependencies from marketing reporting and analysis.
“Brilliant… Helped cut down month end reporting from two weeks to three days.”
Unique SaaS offering, multiple deployment options
ZAP Data Hub’s Software as a Service (SaaS) offering is unique in the marketplace. It includes automated maintenance, back-up, disaster recovery, guaranteed 99.5% service uptime and compliance with security, privacy and governance standards. Your cloud-based data can be integrated and managed just as easily as your on-premise data.
Any or all elements of ZAP Data Hub — e.g. application, data warehouse and/or semantic layer — can be deployed in any combination of on-premise or private cloud (Azure or AWS). ZAP Data Hub is built on Microsoft Azure and SQL Server and includes AD, Azure AD, and ADFS enterprise authentication.