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June 29, 2018
By Trey Johnson
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Data Management,Tableau,Tips & Tricks
Our bags are packed, and we look forward to seeing you at Tableau Conference Europe in London next week. But here’s a question. If you were headed out on a Business Intelligence or analytics road trip, what essentials would you need to pack?
As exciting as it might be to venture out on a BI trip – or any trip – with no plans, no tickets and no expectations, those thoughts aren’t analogous with the most successful journeys to analytical insight that I’ve ever come across.
Surprisingly, people do still very much pick up a visualization tool and venture around in data hoping to assemble something which looks appealing, accommodates their business’s needs and meets with expectations! These jaunts often come up short, getting ditched and (in contrast to taking a vacation) are exercises no one wants to remember. Data management gives you everything you need to help you take the right excursion with your data.
1. An Itinerary
Even if you’re not a planner, most trips benefit from having a basic itinerary. Data management has a well understood model which brings together everything you need from a variety of data sources. Not unlike the way a travel itinerary brings together elements such as how you are going to get there, the lodging reservations, a list of suggested restaurants/ attractions and a plan to disconnect from the chaos of your everyday world. More on that in a moment!
Whether it’s getting the best tickets for a flight or the most comfortable room, data management does the same thing for your data: it provides a level of assurance on what you’re going to have available to you. Data management takes the drama out of the search for information so you can focus very clearly on having a good time with it!
Focus is an essential part of any road trip and, likewise, data management supports not having to re-think, for example, what the business rules were for existing key calculations. And it eliminates the interruptions of ‘interesting-but-irrelevant’ information and not having to worry about scheduling in ‘data-finding’ activities.
On your BI road trip, the equivalent of a camera and tripod is a data visualization tools like Tableau. Let’s explore what I mean…
Tableau simply makes you and your data look good. I think it is fair to say their core focus was (and likely still is) making your data visually impactful. There’s an interesting article here on their view of The Beauty of Data.
Even in 2018, print guidebooks are still selling – at least according to the Tableau-presented data at Statista – and there are plenty of BI equivalents, not least Tableau’s Data Visualization Field Guide.
You cannot bring everyone on your road trip with you, but you can make it ‘Instagrammable’ and a BI journey is no different. Just as Instagram lets you share snaps and videos of your favorite moments and to tell your story, Tableau does the same for data analysts so the C-suite can take it all in. Tableau has great interactive sharing options for collaborative works and even for those simply consuming (or lurking) the sights from your BI journey!
We’ll see you at the Excel centre next week for Tableau Conference Europe – drop in for coffee if you can? – and I head off to Tableau Conference in New Orleans a little later this year. In the meantime, reach out to me on Twitter @TreyJohnson and let me know about your own BI and analytics journey.
Trey Johnson is ZAP’s Chief Evangelist. Based out of Jacksonville, Florida, he joined the company in 2008 bringing experience from leading various boutique BI software and national consulting companies. A published author, speaker, and consultant, Trey sat on the PASS Board of Directors over multiple terms, concluding as their Executive Vice President. He was a long-term member of Microsoft’s BI Partner Advisory Council and has spent the last 25 years delivering business intelligence, data warehousing, and data management solutions to businesses of all shapes, sizes and “data challenges.” Follow Trey on Twitter and LinkedIn.
#Tableau |#TCEurope2018 | #DataManagement | #DataViz | #Vacation | #BusinessIntelligence | #Analytics
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