ZAP Data Hub’s pre-built reporting solutions are the fastest, most cost-effective way to get accurate, trusted reporting from the most widely used ERP, CRM, and finance systems.
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September 20, 2017
By Ben Douglass
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As a marketer, it’s my job to explain clearly to our audience what we can help them achieve, the challenges we help them overcome, and how we deliver in a way that is different (and better) than our competitors.
For ZAP, the audience in question is large organizations with sophisticated reporting requirements and midsize businesses that are often unable—or unwilling—to effectively access their data for analysis. I say unwilling not in the sense of denying the value of analyzing their data, but rather deciding that the budget, resource and technical capability required to do so is not commercially viable.
Like the larger organizations ZAP serves, midsize firms frequently have complex data landscapes. There are often silos of financial and operational data sitting in different systems and different functional areas of the business.
But unlike their larger counterparts, midsize firms simply do not have the means to address the challenges of data accessibility, integration, governance and security—all of which are key to producing meaningful, trusted information.
Delivering this is what drives us: we’re passionate about unlocking our customers’ data, providing simple and efficient solutions to complex data challenges, and helping them uncover new, richer insights that might be game-changing for their business. We do this by delivering a product that is pre-packaged and automated, removing the cost, risk and technical effort associated with traditional business intelligence (BI) projects.
The results? Our customers improve their financial and operational performance, they make decisions with confidence and without hesitation. And they empower their people with ‘self-service access’ to information that enables them to be more valuable to the business.
Having spent the best part of a year at ZAP telling this story, it is very encouraging that IDC and their Research Manager, Helena Schwenk—who has over 20 years’ experience in the field—supports all of this in her analysis of our product and offering to the market.
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