IDC: ZAP is solving midsize organizations’ “data pain points”

IDC today publishes a new Market Note examining ZAP and the difference its data management and analytics software is making to customers and channel partners.

In IDC’s Market Note #EMEA44279118 – titled “ZAP Strengthens its Data Management Proposition with Data Hub” – the analyst group describes what it sees as ZAP’s three most compelling offerings:

1. ELT and data warehouse automation optimized for Microsoft Dynamics, Sage, SAP Business One, and Salesforce. As IDC describes it, “the data warehouse and data modeling pain points of midsize organizations, especially where packaged ERP and CRM are the primary data source.”

2. ZAP’s SaaS offering and multiple deployment options which “helps reduce some of the upfront CapEx needed for configuring and supporting the IT infrastructure and software required for data warehousing.”

3. ZAP Data Hub as a method of moving BI and data to the cloud, as well as its tech partnerships “which provide new and enhanced opportunities within its OEM channel, especially within the Sage customer base.”

IDC’s Helena Schwenk on ZAP’s market position and capabilities:

“Fast-tracking activities such as merging data sources, joining tables, building models, and validating data is a way of improving the time-to-value of a data warehouse project, and this is where ZAP Data Hub plays a role…  The ability for ZAP Data Hub to automate the integration of multiple, complex, and often problematic ERP and operational data sources into a unified data model continues to resonate with customers.”

ZAP’s CEO Garth Laird comments:

“IDC has based this new report on research with ZAP staff – from our UK, US and Australian offices – and our worldwide customer base.  We’re thrilled they look favorably not only on ZAP’s data management automation offering to midsize businesses, but also on our relevance to sales partners, technology companies looking to embed our software, and the value of ZAP Data Hub to businesses moving their data and BI to and from the cloud.”

The full IDC report on ZAP is available for download now.