Marketing Manager
As a marketing manager, you need to be able to measure and quantify campaign results to justify return on investment for your budgets. You need better access to customer information for advanced profiling of customer segments and tailoring campaigns. Do you currently measure campaign ROI and use the insight to reallocate resources? How do you track campaign effectiveness over time or report on cost per lead? Zap Business Intelligence allows you to:
| “We wanted to take our transactional data and present it in a way that could tell a powerful story. If data is presented properly, it can greatly enhance decision-making.” | ||
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National Kidney Foundation Zap Customer |
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- Improve performance management. Once you make strategic plans and set targets, how do you monitor which campaigns, locations, or budgets are meeting these goals? Zap Business Intelligence allows you to create tailored scorecards for marketing managers to provide at-a-glance updates on performance and can be linked to more detailed reports for more information. See all relevant campaign metrics, conversions, and where leads originated from in a single consolidated view, reducing the time spent preparing reports and increasing time spent analyzing the data.
- Gain better visibility into where marketing budget is spent. How easy is it to measure campaign cost variance and spot issues with over- and under-spending for campaigns? How easily can you get access to information such as product coverage by region, sales by region, industry coverage, win/loss ratios, customer turnover – to help you to identify gaps and opportunities for marketing campaigns to make a difference to your organization? Marketing managers need to be on top of everything that happens with their campaigns. If ‘stagnant’ data such as old leads and stuck opportunities are affecting your campaign data, what is the impact if you cannot defend your marketing spend? Zap Business Intelligence allows you to put quantified value on marketing activities making it easier to track leads from source campaigns through to conversion. With Zap Business Intelligence you can gain access to all aspects of customer information so that you can proactively analyze it and add value back to the organization with better-informed proposals for marketing campaigns when and where they are needed. Analyzing customer buying behavior and sales data can improve your ability to react quickly and more precisely to market demands and trends with marketing campaigns.
- Be alerted instantly when campaign performance changes. Marketing managers are always time poor. They struggle to check on the latest performance results of every campaign, or see what has happened to leads passed on to sales. But what if you could set up alerts so that you never missed anything important? Do you want to be automatically alerted when campaigns fall below expected targets? Do you want to know when leads and opportunities have been sitting in the pipeline for too long? With Zap Business Intelligence you can set up customized alerts to tell you exactly what you need to know, when you need to know it.
- Identify where to run ad-hoc campaigns to improve responsiveness. Marketing managers need to be able to react quickly to changes in trends. Often when business circumstances change or performance either falls short or exceeds expectations, you need insight into the issues or opportunities that result. Zap Business Intelligence allows you to display your data visually to get an instant snapshot of campaign performance so you can spot problem areas immediately. You need to perform ad-hoc analysis to see what’s happening, when performance doesn’t meet expectations, you can drill down to uncover the cause of the problem, giving you insight into where you need to focus and reallocate resources. On-the-fly analysis also allows campaigns to be monitored and adjusted according to results with better access to customer information for profiling customer segments and tailoring campaigns.
- Automate and improve reporting. Often managers or board directors need to understand company performance based on marketing or lead generation data, but don’t have the knowledge or time to compile or look at detailed views of data. With Zap Business Intelligence, marketing managers can better respond to pressures for improved reporting and justification of marketing spend. Marketing managers can better analyze campaign effectiveness and lead generation, and report concrete statistics to management quickly and easily. Create report templates around marketing ROI that can be auto-populated at any time, allowing you to proactively monitor campaigns at any stage.